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【编者按】
在广阔的中国乡土上，一场深远的变革正悄然发生。乡村振兴的波澜中，露馅出一批视线开朗、锐意翻新的“新农东说念主”——他们或是回国粹子，或是电商凫水儿，或是科技践行者。他们深深扎根于萧瑟，以全球化的交易想维重绘农业图景，让山东的绳网、果蔬、大棚时候等特点家具向上山海，走向宇宙。
海听说播系列报说念《咱们村的CEO》，聚焦山东几位乡村创业者的发愤故事。他们用行径说明，乡土不仅是根脉所系，更是瞎想破土而出的沃土；他们以翻新想维和拥抱时期变化的才智，为乡村振兴注入倾盆活力，也向宇宙敷陈着中国乡村充满机遇的新故事。敬请轻柔，感受这股来自萧瑟的激昂力量。
【Editor's Note】
Across China's vast countryside, a profound transformation is unfolding. Amidst the tide of rural revitalization, a new generation of agricultural pioneers has emerged. They are returnees, e-commerce innovators, and tech practitioners who root themselves in the fields. With global vision, they are reshaping agriculture, taking Shandong's specialty products—ropes and nets, fruits and vegetables, greenhouse technologies—global.
The international reporting series "The CEOs from Our Village" spotlights the endeavors of rural entrepreneurs in Shandong. They prove that the countryside is not only their heritage but fertile ground where dreams take root. With innovative thinking and adaptability, they inject new vitality into rural revitalization, telling the world a story of opportunity unfolding in China's villages. Stay tuned to witness this dynamic force rising from the fields.
海风吹过胶东半岛的丘陵，带着咸涩的水汽拂过海阳市上山东夼村。在村里，有一位稀奇的“董事长”，他莫得薪水、莫得KPI，但有一整座屯子的信任。28岁的姜利红被他的客户们称为“董事长”，这个饱含亲昵与敬意的称号，源于他在微信客户群里售卖农家具的资格。
但在四年前，刚从城市返乡的他，曾是母亲眼中“最出丑的东说念主”。“16年寒窗苦读，最终只寒了父母的心”，母亲以至不让外出，“怕别东说念主看到你，就会见笑我”。姜利红给出了一个形象的譬如：若是把我的东说念主生比作一册书，农村是我的封皮，但书的实质是不允许写农村的。
转机始于一连串免费的“兼职”。看到村里留守老东说念主对着黑屏电视怔住，他自学成了电视维修员。“相框里东说念主丁兴旺，擦相框的东说念主却没东说念主陪。”姜利红说，那些千里默的像片让他强健到，看成村里少有的年青东说念主，他不错为留守老东说念主作念些什么。
冉冉地，他的职业清单越拉越长：手机维修员、快递员、免费出租车司机、病院陪诊员、电子社保卡办理大使......村民们把手高明码、以至支付密码皆告诉他。这份毫无保留的信任，成了他“心扉存折”上的第一笔贵重进款。
“农村需要不怕勤奋的东说念主，我正值不怕。”姜利红铭刻，有位茕居老东说念主电视坏了三个月才找他，只因“怕添勤奋”；还有位大爷在燥热里硬扛，只因不懂空调遥控器要换电板。这些小事让他执意了念头：“小小的付出能治理大勤奋，太合算了。”走在村里，时时有村民往他怀里塞时令生果。“十足是宇宙上最甜的。”这份甜不仅来自地盘，更来自他找到的东说念主生意思意思。母亲的格调也挪动了：“长幼爷们皆可爱他，村里苹果也能卖出去了，我全力救济。”
在村里，他有块“大逆不说念”的侦查田，虽没种成100种生果，却引进了新品种苹果，如今已运转效果。他通过收罗销售农家具，卖货时他拒绝套路，靠赤诚成绩了客户的信任，人人在群里互称“总”，从买卖关连形成了一又友。“CEO 赚利益，我赚厚谊，更难得，更珍稀。”他笑着说。
本年7月，姜利红成为入党积极分子。他被保举那天，出远门的村民专诚赶回，下地的农户放下锄头赶来，会议室挤得站不下。那一刻，他廓清体会到什么是“高光时辰”。
有东说念主说他像电视剧《去有风的场地》里的谢之遥，同是从城市学成追忆投身乡村经济设置的“东说念主设”，但他以为我方更像“碎事经管员”。“莫得 KPI，莫得头衔，但我知说念我方灵验。”有一又友坐16小时绿皮火车来找他，他带着一又友在村里逛逛，“的确好了许多”。他笑称在村里开了“心绪病院”，“农村的确短长常调整东说念主的”。
如今，他最大的心愿是修好村里通往外界的那条路。“这是咱们村东说念主吃力种的生果要走出去的路，亦然许多东说念主回家的路。”这条路，恰似他回村这几年的心路——凹凸硌脚，却通向但愿。
暮色渐浓，又有村民在喊“小红”。他应了一声，朝着呼叫的标的跑去。姜利红用四年时光说明：奏效从不啻一种神志，在每一个需要他的边缘，把小事作念好，把东说念主心焐热，即是乡村振兴最珍稀的“矿藏答复”。
The sea breeze sweeps over the hills of the Jiaodong Peninsula, carrying a salty mist over Shangshandongkuang Village, Haiyang City. Here, there's a special "Chairman"—no salary, no KPIs, but entrusted with the trust of an entire village. Twenty-eight-year-old Jiang Lihong is affectionately and respectfully called "Chairman" by his customers, a title that originated from his experience selling agricultural products in WeChat customer groups.
But four years ago, when he first returned from the city, his mother saw him as "the biggest embarrassment." "Sixteen years of hard study, only to break your parents' hearts in the end," she would say. She even kept him from going outside, "I'm afraid people would see you and laugh at me." Jiang Lihong offered a vivid analogy: "If my life were a book, the countryside would be the cover, but the content wasn't allowed to be about rural life."
The turning point began with a series of free "side jobs." Seeing left-behind elderly villagers staring at blank TV screens, he taught himself to become a TV repairman. "The photo frames are filled with bustling families, but no one is there to keep the frame-cleaners company," Jiang said. Those silent photographs made him realize that, as one of the few young people in the village, he could do something for the elderly left behind.
Gradually, his list of services grew longer: phone repairman, courier, free taxi driver, hospital companion, electronic social security card assistant... Villagers entrusted him with their phone passwords—even their payment passwords. This unreserved trust became the first precious deposit in his "emotional bankbook."
"The countryside needs people who aren't afraid of trouble, and I happen to be one of them," Jiang said. He recalled an elderly person living alone who waited three months to ask him to fix a broken TV, simply because he "didn't want to be a bother." Another elderly man endured the summer heat, not knowing the air conditioner remote needed new batteries. These small moments solidified his resolve: "A little effort can solve big problems—it's more than worth it." Walking through the village, he often finds seasonal fruits pressed into his arms by grateful neighbors. "The sweetest in the world." he says. That sweetness comes not only from the land but from the meaning he has found in his work. His mother's attitude has also shifted. "Everyone in the village likes him, and our apples are selling now. I fully support him," she says.
In the village, he maintains a small, "rebellious" experimental plot. Though he hasn't succeeded in growing 100 types of fruit, he introduced new apple varieties that have begun to bear fruit. Selling agricultural products online, he avoids sales gimmicks, relying instead on sincerity to build trust. In group chats, customers playfully call each other "CEO," transforming transactions into friendships. "CEOs chase profits; I collect connections. Rarer and more precious," he says with a smile.
This July, Jiang became an activist seeking Communist Party of China membership. On the day of his recommendation, villagers who had been away made a special trip back, farmers set down their hoes and came straight from the fields, and the meeting room was packed beyond capacity. In that moment, he truly understood what a "highlight moment" means.
Some say he resembles Xie Zhiyao from the TV drama "Meet Yourself"—another character who returned from the city to contribute to rural revitalization. But Jiang feels he's more like a "trivialities manager." "No KPIs, no fancy titles, but I know I'm useful," he reflects. A friend once took a 16-hour slow train to visit him. After a tour of the village, the friend remarked, “I feel much better.” Jiang jokes that he's opened a "psychological clinic" in the village. "The countryside is truly healing."
Now, his biggest wish is to repair the road connecting the village to the outside world. "This is the road our villagers' hard-grown fruits travel, and the road that leads many people home." This road mirrors his own journey back to the village—bumpy and challenging, yet leading toward hope.
As dusk falls, another villager calls out, "Xiao Hong!" He answers and runs toward the voice. Over the past four years, Jiang Lihong has proven one thing: success comes in many forms. In every corner where he is needed, doing small things well and warming hearts is the most precious "treasure" in rural revitalization.
无尽责任室&看台责任室鸠集出品
筹划：魏鹏 尹海洋 辛然 王春雷
统筹：武玮佳 马洪震
好意思术规划：王春雷 刘广岩
视频监制：张一帆
采访、翻译：杨晓
案牍：马洪震 武玮佳
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